[PDF] The Matchmakers: The New Economics of Multisided Platforms download

The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Why Internet Platforms Don't Need Special Regulation - Information
While Internet platforms are new, market platforms are not. But the former important barriers to economic activity: transaction costs. Because Multisided market platforms deal with two or more distinct groups of customers. While One paper on two-sided markets cites the town market and the village matchmaker as early. The Antitrust Economics of Multi-Sided Platform Markets
areas that are illuminated by the economics of multi-sided platform markets. .Matchmaking is an example of a product that must be used by two or .. when she can shop at her favorite retail store at the mall next door; a. Matchmaking Search Results | Overstock.com
Next!: A Matchmaker's Guide to Finding Mr. Right, Ditching Mr. Wrong, and Everything . Matchmakers: The New Economics of Multisided Platforms ( Hardcover)  Multi-Sided Platforms: From Microfoundations to Design - Ed Egan
Multi-sided platforms (MSPs), which bring together two or more of customers, have recently risen to economic and business prominence in many . However, do Amazon's new products exhibit indirect network effects Reducing search costs in a two-sided matchmaking setting generally means reducing. Paper 9, Protecting the Tax Base in the Digital Economy
Cyberspace or “base cyberisation” due to new ways of doing business play a more important role in multi-sided business models or platforms, which are the modern versions of the ancient village market and matchmakers.

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